Flowers and Plants that support your Retail Business

  • Your European retail partner in flowers and plants
  • Our very own production company
  • Innovative sourcing department
  • Partner in Category Management
  • Partner in E-tail


Summaflor is your European partner for store flower and plant displays. Regional knowledge, innovative concepts, E-tail and full-service care of flowers, plants and decorations make Summaflor the complete business partner for every retail segment – from discounter to garden centre.


Whether you are a retailer or a consumer, our E-tail solutions make flowers and plants easy to purchase. We offer various solutions, from retailer purchasing platforms and electronic data interchange links (EDI), to a web shop or an E-tail platform that sells directly to the consumer. Whatever works best for you.

We Brighten Your World

Supporting Business

We strive to grow the flower and plant category, improve returns and bring innovation to supply and sales solutions.

Supporting Planet

Transparency, sustainability and certification are central.

Supporting People

We create awareness of our growers’ working conditions and are happy to give you personal advice.

The customer comes first. Your satisfaction is our driving force.

Our Products