Growing relationships

Summaflor supports


We care about a sustainable world and constantly strive to improve our processes, transport and packaging to reduce our carbon footprint. We go beyond the necessary sustainability certifications in pursuit of an even better world.


People are central to building and maintaining long-term relationships. This not only applies to the development and growth of our own employees, it also applies to our relationship with our customers as we work to make a success of your flower and plant displays, and to the working conditions experienced by our growers.


We strive for a partnership in which you and we make a success of the flower and plant category. Central to this is to have a sustainable revenue model for the entire chain, something we create by developing tailored offers and appropriate sales solutions. This leads to a better return for all parties involved.

About Summaflor

Who we are

Summaflor is the leading European retail partner for flowers and plants. As a specialised service provider in floricultural products, we are committed to delivering the highest levels of customer satisfaction. We do this by having our own production company, an innovative sourcing department and a specialised sales team. We also help with complex issues such as Category Management, consumer insight and E-tail.


Our mission to ‘Brighten your world’ sets out what we stand for. Summaflor wants to brighten up the world by making flowers and plants more easily available and affordable for everyone. We specialise in retail and constantly improve our offer so that we serve you even better.

We focus on

Supporting Business

We strive to grow the flower and plant category, improve returns and bring innovation to supply and sales solutions.

Supporting Planet

Transparency, sustainability and certification are central.

Supporting People

We create awareness of our growers’ working conditions and are happy to give you personal advice.

‘Brighten your world’
defines us

Part of
Floral Trade Group

Summaflor is part of Floral Trade Group. Through this, we enjoy synergy benefits in joint sourcing and share knowledge and expertise about the consumer and our market approach. And by working with other companies in Floral Trade Group, we can offer a complete range of flowers, plants and decorations. 

Floral Trade Group supports our IT, HR, Marketing, Operation and Logistics activities. Finally, the financially sound position enjoyed by Floral Trade Group ensures we have a solid foundation.